The limits of A/B testing

Posted on 2020-08-26

We’ve got a shiny new quest feature. We’ve had it for some time now. Mmm… how long exactly?

A sample of the comments on the TVC page

Ok. A month ago it is.

I’m so thankful to TPTB for having made the contribution page such a useful resource, filled with high-quality content to assist the puzzle authors. This really lifts the platform’s value to a whole other level. It’s so comforting to know we can always count on insightful remarks and deep analyses to improve our shit.

What methodology could possibly bring such illuminating results?

Contribution quest step 2

The magic of A/B testing done right.